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What You Can Expect from the Conference

  • Meet with Ruckus Executives and Solution Leaders
  • Get insights into company vision and strategy for the coming year
  • Learn how you can take advantage of Ruckus innovation to expand your market opportunities
  • Engage in discussion about product roadmaps and market trends
  • Understand how you can capitalize on emerging technologies to grow your business
  • Network and share insights with your industry peers and colleagues
  • Have fun!

Cancellation Policy

  • All cancellations must be received in writing via email.
  • For a full refund, cancellations must be received by close of business on August 30, 2019.
  • No refunds will be given after August 30, 2019.

Registration fee will cover the following:

  • Three nights at hotel during conference (single occupancy)
    (Monday, September 16th through Thursday, September 19th)
  • Welcome reception
  • Conference meals
  • Entry to sessions
  • Offsite activities
  • Awards dinner


Download as PDF (updated 2019-07-26)

12:30 pm to 3:30 pm
Partner Advisory Forum
Invitation Only
1:00 pm to 6:00 pm
Registrations and Exhibition
Pick up your conference badge and visit the Sponsor Expo to learn about Ruckus ecosystem partners’ new solutions & cross business opportunities
4:00 pm to 4:15 pm
Welcome to Big Dogs 2019
Conference kick-off
4:15 pm to 4:45 pm
Inspiring Loyalty
Eric Law, VP Enterprise Sales Europe, CommScope

Eric will provide an overview of the business in EMEA and talk about the investment programs and opportunities we are creating for partners to grow their business in this region.

4:45 pm to 5:15 pm
Capitalizing Trends & Market Opportunities
Stephen Kowal, SVP, Enterprise Golbal Sales, CommScope

Stephen will present new business opportunities and technologies that will drive new revenue streams, provide a competitive advantage and deliver increased value to our customers

5:15 pm to 5:35 pm
Leadership Team Video
Eddie Edwards, President and CEO, CommScope Morgan Kurk, EVP & CTO, CommScope
5:35 pm to 6:00 pm
Hear the Story
Karsten Lippert, Head of ICT and Digitalisation, Mainz05

Hear directly from our customer about their experience of deploying a CommScope / Ruckus network!

6:00 pm to 6:15 pm
Day 1 Wrap Up
Ehab Kanary, VP Enterprise Sales Middle East and Africa, CommScope
7:00 pm to 10:00 pm
Welcome Reception
Take this opportunity to meet with Ruckus Executives and your peers in a casual setting. Food and drinks will be served

7:00 am to 8:45 am
9:00 am to 9:10 am
Welcome to Day 2
9:10 am to 9:40 am
The Channel Landscape
Matthew Ball, Principle Analyst, Canalys

Matt leads Canalys´s global infrastructure, cloud and cybersercurity research and will talk about key channel trends in this sector

9:40 am to 10:15 am
Get the Edge with Ruckus Converged Networking Solutions
Bart Giordano, SVP Product Management, Ruckus Networks

Join Bart Giordano and learn how your customers can enjoy the benefits of converged management, scalability and superior performance. You will hear from a guest speaker who will share his experience

10:15 am to 10:45 am
Opening New Doors with IoT
Mark Grodzinsky, Sr. Director Product Management, Ruckus Networks

Mark Grodzinsky will talk about how Ruckus is redefining the edge of the network with IoT to create exciting new services for customers

10:45 am to 11:15 am
11:15 am to 11:55 am
Are You Ready for Cloud Wi-Fi?
Phal Nanda, Sr. Director Cloud Product Management, Ruckus Networks

Join Phal Nanda and catch the next big opportunity with Cloud Wi-Fi in EMEA. Raf De Leu, IT Manager, Torfs, will be joining him for a discussion about successfully implementing the solution.

11:55 am to 12:30 pm
The Changing Landscape in Hospitality
Juan Aguirre, Director Hospitality & MDU EMEA, Ruckus Networks

Hear from our Executive customer panelists on how technology is redefining hospitality.

12:30 pm to 1:45 pm
Lunch, Sponsor Expo, 1 to 1 Meetings
1:45 pm to 3:00 pm
Ruckus Roadmap to the Digital Enterprise
Panel of Speakers

Our Product VPs will present a roadmap and vision for the Ruckus portfolio, from wireless to wired, to cloud analytics and other services. See where we’re going and learn how you can join us on the journey

3:00 pm to 3:15 pm
3:15 pm to 4:00 pm
Breakout #1
Driving the Ruckus Edge (Sales Track)
Steve Johnson, Regional Director, North Europe

An end to end adventure opening the door to growing your Ethernet Switching revenue and winning new customers

3:15 pm to 4:00 pm
Breakout #1
Driving the Ruckus Edge (Technical Track)
Simon Pollard, EMEA Switching Product Manager

An end to end adventure opening the door to growing your Ethernet Switching revenue and winning new customers

3:15 pm to 6:15 pm
Distribution Advisory Forum
Invitation Only
4:05 pm to 4:50 pm
Breakout #2
Ruckus Cloud (Sales Track)
Christopher Mendoza Senior Director Business Development

How to position, win and deploy a Cloud deal from beginning to end

4:05 pm to 4:50 pm
Breakout #2
Ruckus Cloud (Technical Track)
Neil Goddard, Consulting Systems Engineer

How to position, win and deploy a Cloud deal from beginning to end

4:55 pm to 5:40 pm
Breakout #3
CommScope Solutions (Sales Track)
Craig Doyle, Director, Key Accounts Europe

Learn more about CommScope solutions and the new opportunities they may represent for your business

4:55 pm to 5:40 pm
Breakout #3
CommScope Solutions (Technical Track)
Carlos Morrison Fell, Global Technical Director

Learn more about CommScope solutions and the new opportunities they may represent for your business

7:00 pm to 10:00 pm
Regional Dinner
Join your Ruckus regional team and your peers for a casual evening

7:00 am to 8:30 am
8:45 am to 8:55 am
Welcome to Day 3
8:55 am to 9:25 am
The Transformational Channel
Raelyn Kritzer, VP WW Channels, Ruckus Networks

How partner models are evolving to support increasingly complex customer needs and what Ruckus is driving to help support this transition.

9:25 am to 9:55 am
Building an MSP Practice
Massimo Mazzeo Ocello, Sr. Director Systems Engineering EMEA, Ruckus Networks

Massimo will discuss how to transition from a traditional reseller model to incorporating a managed service practice in your business

9:55 am to 10:20 am
Ruckus Financial Services
Justin Thomas, Lease Program Manager EMEA, Ruckus Networks

Learn how to help your customers to invest in the latest networking technology through leasing, 0% interest and subscription offerings.

10:20 am to 10:50 am
Solutions & Ecosystem
Bart Giordano, SVP Product Management, Ruckus Networks

Join Bart for a deep dive into our Solutions and Ecosystem partners and learn about how to offer more value to your customers

10:50 am to 11:15 am
11:15 am to 11:40 am
Customer Service & Support
Damien Holloway, Sr. Director Services & Support Lead, Ruckus APAC & EMEA

Join Damien to understand how to enrich your value proposition by offering customer service and support

11:40 am to 12:10 pm
Making a Ruckus
Su Guaglianone, Sr. Director Marketing EMEA, CommScope

Su will showcase new marketing initiatives that create awareness and deliver leads, and discuss opportunities to build demand for Ruckus Networks

12:10 pm to 12:40 pm
Firing Line
Leadership Team

Got a question for one of our executives? This is your opportunity to get answers!

12:40 pm to 12:50 pm
Big Dogs Wrap Up
12:50 pm to 2:15 pm
Lunch & Sponsor Expo
2:15 pm to 6:15 pm
Offsite Activities
7:00 pm to 10:00 pm
Awards Night
Join us for dinner, annual partner awards and fun entertainment

Hotel and Travel

The Westin Grand Munich

Arabellastraße 6, 81925 München, Germany
• Tel: +49 89 92640WebsiteMaps and Transportation


Will there be special rates offered by the hotel in Munich, Germany?

The official Big Dogs 2019 hotel will be the only hotel to offer special discounted rates three nights prior to and three nights after the main group dates. Additional reservation requests will be subject to availability and rooms will be confirmed at the prevailing rate of the day. Please note: all pre and post accommodations are at your own expense and you will need to finalize this payment directly with the hotel on departure.

This includes sales tax. Subject to availability. Additional charges such as incidentals are not included in the room and may be applied by the hotel.

How do I change my hotel reservation?

When revising an existing booking, please note, unless otherwise noted, a registration into the conference guarantees your reservation for the nights of Monday, September 16th through Thursday, September 19th. Should any of the information not be accurate, you have the ability to edit your registration here. Any requests for early arrivals, late departures, or rooms outside of the conference room block will be granted on a space available basis, subject to the prevailing rate. These requests must be coordinated through Vicky Fox, Sr. Events Specialist at

Where can I see transportation information available for Big Dogs?

In the Hotel and Travel section

Who can I contact if I have further questions?

Big Dogs Customer Service Contact Information:


What is the dress code?
Dress-code throughout the conference is business casual: trousers, skirts or dresses for women and shirts and trousers for men are appropriate (no jacket or tie required). The evenings, Monday 16th and Tuesday 17th is casual dress. The awards evening on Wednesday 18th is black tie. If you are taking part in the hospitality please ensure you bring suitable clothing.

Tourism and Attractions

Hospitality Activities

As part of the Big Dogs agenda you have the option to participate in a fun filled activity on Day 3. This will give you the chance to see a different side of Munich and network with your peers in a more relaxed environment. Below is the list of activities you can select from. On the registration form please select one of the activities, you also have the option to take the time as leisure if you prefer.
Ruckus Munich Activities

Allianz Arena

Visit one of the most modern football stadiums in Europe. Look behind the scenes and see the player’s tunnel, the dressing rooms, the press conference area and many other places within the stadium. After that you can see in the FC Bayern World the trophies and many other information about the football club with most fan clubs world wide.

City walk with Bavarian Anti Pasti and other culinary highlights

Meet your local guide in typical Bavarian costume for a 2 hours walking tour in the city centre of Munich. Highlight of the tour is the famous food market “Viktualienmarkt” where you have the possibility to try Bavarian Antipasti and other culinary highlights such as pretzels, international cheeses variantions, exotic fruit and fresh bread.

BMW Museum Visit

The BMW Museum offers a fascinating presentation of the company, brand and product history of BMW. About 125 of the brand’s most valuable and attractive automobiles, motorcycles and engines are displayed across an area spanning 5,000 m². The BMW Museum embodies the brand experience in Munich. It was founded in 1973 as one of the first ever brand museums and was redesigned and expanded in 2008. Enjoy in-depth insights into the past, present and future of the BMW brand.


What past attendees are saying?

Great insight into the future of the company, products, and support model
Looking forward to next year. Great job on the technical and executive sessions
Great working sessions and a lot of new material
First class event! Excellent substance to the presentations, terrific engaged attendees, and definitely an event we would be happy to participate again
Ruckus does a great job of informing and educating at this event
The size of the conference allowed us to fully engage with our peers
Excellent discussion and opportunity to discuss with peers
The parties were great and gave us opportunity to network with peers
Excellent content and pace